Kocourek History

Looking Back

One of the most overlooked pieces of equipment on a car or truck, something we rarely talk about, is the rear view mirror. It's an important component of a safe driving experience.

Looking back is also vital in life; it helps us appreciate what it took to get where we are today. Keith Kocourek has a keen understanding of, and gratitude for, the amount of work and dedication it's taken to reach Kocourek Automotive's number-one position in North Central Wisconsin. Many people have worked many years to gain the trust of individuals and families as their preferred place for new vehicles, pre-owned vehicles, plus expert service, maintenance and repair.

Of the memories Keith has of his experiences, he's most proud of the fact that he started at the beginning. Like many of you working your way up the ladder, Keith's automotive career began with a sponge in one hand and a hose in the other - washing cars at a dealership while in high school.

Something clicked, because he pursued and earned a degree in Automotive Management, returning after graduation to the same dealership, rising to the position of Service Manager after just a short time.

Wausau became Keith's new home in 1988, accepting the position of Service Manager at Jim Carter Chevrolet, however he was driven for more knowledge and experience. When time allowed, he soaked up every bit of managerial aptitude he could find. It paid off. Three years later, Keith was named General Manager and in 1995 he became a partner. In 2000, the dealership became Kocourek Chevrolet.

And, as they say, the rest is history. Today, the Kocourek name is visible over the entrances to several automotive sites, proudly serving an extended area of Central and North Central Wisconsin. And, rest assured, the Kocourek Team will continue to look for and integrate fresh, innovative ways to serve the automotive needs of new generations and families.

While the people of Kocourek have pride in their success, we also enjoy a great deal of satisfaction with our involvement in supportive and charitable organizations throughout our big neighborhood. Promoting, assisting and contributing resources, wherever and whenever we can, is a very important part of who we are.

Thanks for visiting this Kocourek location. If you'd like more details on any area of operation, don't hesitate to ask any Kocourek Team member. We're happy with every opportunity to tell our story.