Our name says it all: Kocourek Automotive.

Our first name, Kocourek, is our team name; a name that's well-known in Central Wisconsin; a name instantly associated with concepts like trust, quality, value, honesty and professionalism. Our second name, Automotive very nicely describes what we do: we sell and lease new vehicles from fourteen popular manufacturers, offer large selections of pre-owned cars and trucks at each location, plus maintain and repair all makes and models within state-of-the-art parts and service departments.

 Kocourek Chevrolet is the original Kocourek location in the town of Rib Mt, with over 20 years of serving Central Wisconsin.  Next door is Kocourek Wausau Imports, where you'll find Volkswagen, Audi and Hyundai. You'll discover a literal Kocourek neighborhood on Wausau's northwest side.  As you enter from County Road K (easy to remember, right?), you'll encounter Kocourek Subaru, Kocourek Ford and Kocourek Nissan - Kia. Our other neighbors are Byrider of Wausau.

In 2021, the Kocourek family expanded north and south of Wausau by adding Chrysler, Dodge, Jeep & Ram of Rhinelander, Honda of Rhinelander, Chrysler, Dodge, Jeep & Ram of Stevens Point and Honda of Stevens Point. 

We could write at-length about what we do and how we do it but, by clicking on any of the links above, you'll arrive at most of the information you need.  With other individualized questions, contact any of our locations and you'll be introduced to the people with the answers you're looking for.

 The Kocourek Difference is much more than a three-word promise; it's something you'll notice immediately. Thanks for trusting Kocourek!

When it comes to financing, that's where our car loan specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether it's adding accessories, protection packages, or figuring out the final details of your loan or lease package, we will guide you along the way.

Kocourek Automotive is by your side whenever you need any vehicle service or repair. Our auto parts team is happy to get you whatever you need to keep your vehicle on the road for many more miles to come.