Welcome to Kocourek Automotive

OUR WINGS MAKE THE DIFFERENCE AS YOUR TRUSTED CENTRAL WISCONSIN CAR DEALER!


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Serving all of Wisconsin...

Our name says it all: Kocourek Automotive.

Our first name, Kocourek, is our team name; a name that's well-known in Central Wisconsin; a name instantly associated with concepts like trust, quality, value, honesty and professionalism. Our second name, Automotive very nicely describes what we do: we sell and lease new vehicles from fourteen popular manufacturers, offer large selections of pre-owned cars and trucks at each location, plus maintain and repair all makes and models within state-of-the-art parts and service departments.

 Kocourek Chevrolet is the original Kocourek location in the town of Rib Mt, with over 20 years of serving Central Wisconsin.  Next door is Kocourek Wausau Imports, where you'll find Volkswagen, Audi and Hyundai. You'll discover a literal Kocourek neighborhood on Wausau's northwest side.  As you enter from County Road K (easy to remember, right?), you'll encounter Kocourek Subaru, Kocourek Ford - Lincoln and Kocourek Nissan - Kia. Other neighbors, also Kocourek family members, are JD Byrider and Abra Auto Body & Glass.

In 2021, the Kocourek family expanded north and south of Wausau by adding Chrysler, Dodge, Jeep & Ram of Rhinelander, Honda of Rhinelander, Chrysler, Dodge, Jeep & Ram of Stevens Point and Honda of Stevens Point. 

We could write at-length about what we do and how we do it but, by clicking on any of the links above, you'll arrive at most of the information you need.  With other individualized questions, contact any of our locations and you'll be introduced to the people with the answers you're looking for.

 The Kocourek Difference is much more than a three-word promise; it's something you'll notice immediately. Thanks for trusting Kocourek!


Want to Talk Auto Finance?

When it comes to financing, that's where our car loan specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether it's adding accessories, protection packages, or figuring out the final details of your loan or lease package, we will guide you along the way.

We Keep You Going

Kocourek Automotive is by your side whenever you need any vehicle service or repair. Our auto parts team is happy to get you whatever you need to keep your vehicle on the road for many more miles to come.

Sales Hours

  • Contact Our Sales Department: (715) 298-7283
  • Monday9:00AM - 7:00PM
  • Tuesday9:00AM - 7:00PM
  • Wednesday9:00AM - 7:00PM
  • Thursday9:00AM - 7:00PM
  • Friday9:00AM - 6:00PM
  • Saturday9:00AM - 5:00PM
  • SundayClosed
  1. Kocourek Automotive

    152200 Morning Glory Ln
    Wausau, WI 54401

    • Sales: (715) 298-7283
  2. Audi Wausau

    152201 Morning Glory Lane
    Wausau, WI 54401

    • Sales: (715) 359-0302
  3. Kocourek Chrysler, Dodge, Jeep, Ram of Rhinelander

    3668 Hwy 47 N
    Rhinelander, WI 54501-8819

    • Sales: 715-318-7283
  4. Kocourek Chrysler, Dodge, Jeep, Ram of Stevens Point

    5441 US Highway 10 E
    Stevens Point, WI 54482-9113

    • Sales: 715-869-6513
  5. Kocourek Ford

    2727 North 20th Ave.
    Wausau, WI 54401

    • Sales: (715) 298-3673
  6. Kocourek Hyundai

    152201 Morning Glory Ln
    Wausau, WI 54401

    • Sales: (715) 359-0303
  7. Kocourek Subaru

    2613 N. 20th Ave.
    Wausau, WI 54401

    • Sales: (715) 298-9364
  8. Kocourek Wausau Imports Inc

    152201 Morning Glory Lane
    Wausau, WI 54401

    • Sales: (715) 359-0303
  9. KOCOUREK CHEVROLET

    152200 MORNING GLORY LANE
    WAUSAU, WI 54401

    • Sales: (715) 359-7200
  10. Kocourek Ford

    2727 N 20th Avenue
    Wausau, WI 54401

    • Sales: (715) 298-3673
  11. Kocourek Honda of Rhinelander

    1737 N Stevens Street
    Rhinelander, WI 54481

    • Sales: 715-628-2005
  12. Kocourek Honda Stevens Point

    3700 North Point Dr
    Stevens Point, WI 54481

    • Sales: 715-254-8470
  13. Kocourek Kia Nissan

    2700 North 20th Ave
    Wausau, WI 54401

    • Sales: (715) 298-7283
  14. Kocourek Kia

    2700 N 20th Ave.
    Wausau, WI 54401

    • Sales: (715) 298-7283
  15. Kocourek Nissan

    2700 N 20th Ave.
    Wausau, WI 54401

    • Sales: (715) 298-7283
  16. Kocourek Lincoln

    2727 North 20th Ave.
    Wausau, WI 54401

    • Sales: (715) 298-3673
  17. Kocourek Lincoln

    2727 N 20th Avenue
    Wausau, WI 54401

    • Sales: (715) 298-3673
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